The recent visit to Estonia by famous YouTuber IShowSpeed has brought focus on some of Estonia’s own influencers, including Mallukas, Brigitte Susanne Hunt and Kristina Pärtelpoeg, and more specifically their financials.
Mallukas, real name Mallu Mariann Treimann-Legrant, is one of Estonia’s economically more successful influencers, if not the most successful.
Her companies turned over more than half a million euros last year. 2024 was very much Mallukas’ year in this regard, as the net profit of €201,769 her two companies – Parimblogi OÜ and OÜ Firmakene – took in is seven times higher than the 2023 reported figure.
Parimblogi OÜ had a turnover of 545,133 in 2024 and generated a profit of €160,831, compared with €176,774 turnover and €23,421 profit in 2023.
OÜ Firmakene’s 2024 profit came to €40,938.
Read more: ERR.EE
