Tourism in Tallinn grew by 7% last year, reaching 3.18 million international visits. Overnight stays in the city’s accommodation establishments totaled 3.31 million, marking the highest figure on record. More visitors are choosing to stay longer in Tallinn—nearly 60% of foreign guests opted to stay overnight. Among the top markets, the largest relative growth in overnight stays was seen in Germany, the United Kingdom, the United States, and Asian markets.
According to Tallinn’s Deputy Mayor Margot Roose, tourism plays a significant role in the city’s economy. “Our goal is to establish Tallinn as a year-round destination, and we are working daily to attract tourists from various target markets. The results now reflect these efforts. International tourists spent an estimated €1 billion in Tallinn last year. Excluding the Russian market, we have reached pre-pandemic levels in terms of overnight stays. The increase in multi-day visits is particularly encouraging, as it benefits both the development of sustainable tourism and the economy,” said Roose.
The total number of overnight stays in Tallinn’s accommodation establishments, including both international and domestic tourists, was 3.31 million nights in 2024. The previous year, this figure was 3.05 million, while in 2019, it stood at 3.27 million.
According to Statistics Estonia, 1.31 million international tourists stayed in Tallinn’s accommodation establishments, an 11% increase from 2023. The fastest-growing markets in terms of overnight stays were Germany, the United Kingdom, the United States, and various Asian countries, with growth ranging from 18.42% to 27.16%. Meanwhile, the number of overnight stays from Tallinn’s largest tourism markets—Finland and Latvia—remained stable.
Mobile positioning data indicates that there were 3.18 million international visits to Tallinn in 2024, a 7% increase from the previous year. More than half (58%) of all visits were multi-day stays, which grew by 9% compared to the previous year. This growth was faster than that of single-day visits, which increased by 5%. Of the foreign visitors who stayed overnight, 71% chose to stay in Tallinn’s accommodation establishments, while 29% stayed elsewhere, such as paid guest apartments, with friends or relatives, or in their own rental properties.
A key challenge that most destinations, including Tallinn, continue to face is tourism seasonality. While the monthly distribution of international overnight stays in Tallinn’s accommodation establishments has been more balanced in recent years compared to other regional capitals, there was still an almost threefold difference between the low and peak seasons—124,000 overnight stays in January compared to 344,000 in July.
According to Tallinn’s Head of Tourism, Evelin Tsirk, the city has several initiatives to support tourism during the low season. “For example, this year, we are investing €350,000 in our international conference support program. Additionally, leisure tourism marketing activities are targeted at periods with lower visitor numbers—one recent example is the Tallinn Bun Festival initiative. We are also focusing on diversifying international markets, with a particular emphasis on Norway this year, as data suggests it has the highest potential for bringing visitors to Tallinn during the low season,” explained Tsirk.
Source: tallinn.ee