Estonia’s major grocery chains — Selver, Grossi and Coop — are continuing their active expansion this year and plan to open new stores in several locations.
Selver plans to open two new stores in the second half of the year — one in Pärnu and another in Jõelähtme Municipality. The chain has no plans to close any locations in 2026.
According to Selver’s head of communications, Mariann Järvela, competition in the grocery retail sector is fierce, with stores fighting for every customer. She expressed hope that retail volumes will return to growth, as they have been in decline in recent years.
Grossi Toidukaubad also has expansion plans. Two new stores are set to open in Harju County, with additional locations planned for Tamsalu and Paikuse. Like Selver, Grossi has no plans to shut down any existing stores.
The chain’s owner, Oleg Gross, acknowledged that competition in Estonia is extremely tight and that retailers’ markups are relatively low.
Read more: ERR.EE
