Rimi Eesti Food wants to increase its market share among business customers and is offering companies goods with a 9 percent discount. The retail chain is also testing a discount for pensioners.
Competition in the Estonian retail market is fierce, and chains are trying to find ways to attract more customers. Rimi is currently offering business customers a 9 percent discount on all products except alcohol and services.
ERR asked the chain why private customers have to pay a higher price than business customers. Rimi Eesti’s head of marketing and communications, Madis Eesmaa, said Rimi e-pood wants to increase its market share and discounts are one tool for doing so.
“This in no way means that companies are more important to us than private customers. These are simply two different customer groups with different purchasing habits, which also require two different approaches,” Eesmaa said.
He added that private customers also have discounts that do not extend to business customers.
Read more: ERR.EE
