Tallinn’s Christmas market will open earlier than usual this year due to preferences from the Scandinavian market, said Kesklinn Elder Sander Andla. But it will close by the new year due to economic reasons.
The market will open on November 22 and the tree has already been installed on Raekoja plats in the Old Town. The wooden stalls will be packed away on December 28, rather than in January as usual.
Andla said the decision is practical.
“The Christmas market organizer has conducted a thorough analysis of past trends, revealing that visitor numbers and traders’ sales drop drastically in January compared to the market’s initial weeks of operation,” the district mayor told ERR.
“Scandinavian tourists primarily visit the Christmas market in November and December, while local residents show interest in the market from November through the Christmas holidays. Statistics have demonstrated that after Christmas, the market becomes far less attractive to locals compared to the pre-holiday period,” Andla explained.
More read: ERR.EE