The launch of INVESTOR PULSE 2026 marks the start of a Baltic-wide study aimed at providing deeper insight into retail investors’ investment habits, motivations, future expectations and attitudes towards capital markets. For the first time, the study is being conducted simultaneously across Latvia, Lithuania and Estonia, allowing investor sentiment and investment trends to be compared across the three Baltic countries.
The Baltic capital market has experienced rapid development in recent years, driven by growing retail investor activity and increasing interest among companies in raising financing through capital markets. At the same time, there has been a lack of in-depth and comparable data on retail investors themselves.
“Following the successful launch of the first INVESTOR PULSE study in Latvia, we are expanding the research across the Baltics this year. The study will not only help us better understand retail investor behaviour in each country but will also allow us to compare investor sentiment across the Baltic region for the first time. I believe that a strong capital market starts with understanding its participants,” says Laima Auza, author of the INVESTOR PULSE concept and co-founder of SPRING PR & Communications.
INVESTOR PULSE invites retail investors who invest in stocks, bonds or other securities, as well as those with an interest in investing, to participate in the survey. The study explores investment habits, attitudes towards different asset classes, the use of artificial intelligence in investment decision-making, views on the development of Baltic capital markets, as well as attitudes towards second-pillar pension reforms, which have already taken place in Estonia and Lithuania.
To ensure a consistent methodology and comparable results across all three Baltic countries, the survey questionnaire has been prepared in English.
“Retail investors across the Baltics are becoming increasingly active and knowledgeable, yet they have had limited opportunities to see themselves in a broader Baltic context. INVESTOR PULSE will allow investors to compare investment habits, priorities and sentiment across all three countries, while creating a valuable benchmark for the investor community in the years ahead,” says Inta Buša, Head of Marketing and Business Development at Investoru Klubs.
“Over the past few years, investor activity in the Baltic capital markets has grown rapidly, at times even exceeding the supply of new investment opportunities. This clearly demonstrates that there is strong demand for investment opportunities in the region and that the investor community is becoming increasingly active. It is therefore important to understand not only where investors allocate their capital, but also what drives their decisions and what expectations they have regarding the future development of capital markets. A study of this scale will provide valuable insights for issuers and the broader capital market ecosystem alike,” says Kristiāna Janvare, Head of Investment Banking at Signet Bank.
“Estonia can be proud of its retail investor culture and community — we have the largest Investment Festival in the Baltics, a high number of active investors, the highest number of open securities accounts, and a vibrant public discussion around investing. This survey will help us better understand what unites and differentiates investors in Estonia, Latvia and Lithuania, while providing valuable input for the development of a stronger pan-Baltic capital market. Take part in the survey and help bring out the profile of the Estonian investor more clearly in the Baltic context,” says Silver Kalmus, Head of Debt Capital Markets at LHV.
The survey will remain open until 12 July 2026, while the results of the study will be presented in autumn 2026.
About INVESTOR PULSE
INVESTOR PULSE is a Baltic-wide retail investor study analysing investor sentiment, investment habits and future expectations. The aim of the study is to provide data-driven insights into the development of Baltic capital markets and help companies, market participants and policymakers better understand investor needs.
Conducted by: SPRING PR & Communications, Investoru Klubs, Äripäev, Verslo žinios, Signet Bank, WKND. Partners: LHV Pank, Storent Europe, Eleving Group, INVL Family Office. Friends: Virši-A, KALVE, DelfinGroup, MADARA Cosmetics.
The survey is open until 12 July 2026. The results will be published in autumn 2026.
Take part in the study today: https://ej.uz/investorpulse2026
