FREETOUR.com, the world’s leading platform for free walking tours, announced the winners of its 10th annual FREETOUR.com Awards 2026, celebrating the top free tours worldwide.
Riga tour company Free Tours Riga by locals was named Best Free Tour Company Worldwide, and its Old Town in Riga Free Tour earned 3rd place for Best Free Tour Worldwide, recognized for engaging storytelling, local insights, and memorable experiences. The awards honor tours, companies, and guides across six continents, with winners from countries including France, Portugal, Croatia, Italy, Estonia, Spain, Argentina, Mexico, Morocco, New Zealand, and more.
“Europe continues to be the heartland of free walking tours, and this year’s winners demonstrate why,” said Ignacio Merino, CEO of FREETOUR.com. “From the Baltic beauty of Riga to the Renaissance splendor of Florence, from Madrid’s royal history to Split’s ancient streets – our European winners are masters at bringing their cities’ stories to life. They’ve proven that the best tour guides aren’t just knowledgeable; they’re passionate storytellers who create genuine connections.”
Alexandra Dubakova, CMO of FREETOUR.com, commented: “Europe’s dominance in these awards reflects both the maturity of the free tour market here and the exceptional quality of guides and companies operating across the continent. With winners spanning from Croatia to Finland, from Portugal to Estonia, we’re seeing incredible diversity in how European providers interpret and share their unique cultures. These tours make Europe’s rich history accessible to every traveler, regardless of budget.”
The full list of winners is available at: https://www.freetour.com/awards-2026
