Outcraft AI, an agentic AI platform building autonomous revenue agents that execute real-time customer engagement across voice, SMS, email and WhatsApp, has raised €2 million in pre-seed funding from Practica Capital.
Outcraft AI is built around a simple but increasingly urgent reality: companies lose revenue every day not because of a lack of demand, but because sales follow-ups are not fast enough, consistent enough, or through the right channel.
Leads go cold, free users fail to convert, failed payments are ignored, and churn signals are missed. All while customer acquisition costs continue to rise.
At the same time, customer expectations have fundamentally shifted. Buyers expect immediate, personalised responses, while companies are under pressure to operate with leaner teams. Traditional approaches – from SDR teams to static email and SMS flows – are no longer able to match the speed, scale or adaptability required to capture the full revenue opportunity.
Outcraft AI’s solution is a new category of system: autonomous AI agents for sales and revenue execution.
Autonomous AI agents for modern revenue teams:
Outcraft AI’s autonomous revenue agents act independently to engage customers across voice, SMS, email and WhatsApp.
When a trigger occurs – such as a new inbound lead, abandoned checkout or failed payment – Outcraft AI’s agents decide the optimal next action in real time. It can call the customer, send a message, follow up across channels, answer questions, handle objections and move the interaction toward a defined outcome, whether that is booking a meeting, recovering revenue or reactivating a user.
Conversations are continuous and context-aware. If a call is missed, the system follows up via SMS, and if a message is seen but not answered, it continues via email. Each interaction builds on the last, ensuring no opportunity is lost due to delayed or fragmented follow-up.
The platform integrates with a range of popular systems including Salesforce, HubSpot, Shopify and Stripe, acting immediately on real-time customer behaviour. For example, a declined payment can trigger an immediate call, recovering up to 25% of otherwise lost transactions within minutes. A new lead can be contacted within seconds, increasing demo booking rates by 300% through instant, omnichannel follow-up.
Early customers including Pulsetto, Omnisend, Kiloverse and Warmy are already using the platform and seeing meaningful revenue and conversion uplift as a result.
In some cases, the impact is significant enough that customers are beginning to rethink how their sales teams are structured, with roles evolving away from traditional SDR functions towards overseeing, managing and optimising AI agents. This reflects a broader shift already underway: AI is not just improving sales execution, but reshaping how go-to-market teams operate and where human talent adds the most value.
Unlike most tools in the market, which focus on generating leads, Outcraft AI is designed around execution – closing, activating, retaining and recovering customers across the full lifecycle. Its agents respond in real time, handling questions, objections, and determining next best actions, helping teams achieve outcomes without human bottlenecks.
Built for a shift in how sales teams operate:
Outcraft AI is emerging at a moment when both market conditions and technology capabilities are aligning.
On one side, companies face rising acquisition costs and increasing pressure to do more with less, making every missed opportunity more expensive. On the other, advances in AI – particularly in real-time voice and decision-making – have reached a point where autonomous execution is now viable.
Together, these shifts are enabling a new category of product: one that does not just support sales and lifecycle teams, but performs the work itself.
“We’re not building another sales tool or engagement platform,” said Will Nauseda, CEO and co-founder of Outcraft AI. “We’re building autonomous AI agents that actually do the work – engaging customers, handling conversations and driving revenue outcomes end to end. Outcraft AI has transformed how companies engage leads. By following up in seconds and across multiple channels, and increased demo bookings by 3x and recovered revenue that would have been otherwise lost.”
Funding to accelerate product and go-to-market:
The €2 million pre-seed round from Practica Capital will be used to further develop Outcraft AI’s core product and expand its go-to-market efforts. The company had early backing from venture builder Lost Astronaut.
Outcraft AI’s longer-term vision is to build toward fully autonomous revenue execution – where AI agents manage the entire lifecycle from lead capture through to closed deal and beyond, including product demos, qualification and negotiation.
In this model, traditional SDR and sales roles are increasingly augmented or replaced by systems that operate with greater speed, consistency and scalability.
Building the future of AI-led sales:
Rather than stitching together teams, tools and workflows, businesses will rely on autonomous agents that can understand intent, engage customers directly and drive measurable outcomes.
Nauseda added, “I want to thank our early clients, Pulsetto, Omnisend, Warmy and others who trusted us and provided feedback. We believe that as AI capabilities continue to improve, the way companies convert and grow customers will fundamentally change. Our mission is to build the autonomous revenue layer – a system of AI agents that helps companies convert, retain and grow customers at scale – without being limited by human bandwidth.”
“Outcraft AI is building the orchestration layer for a new generation of lean revenue teams – where a single operator can run the entire inbound motion across every channel, at any scale,” said Arvydas Bložė, Partner at Practica Capital. “We see this catering to scalable workflows: the same execution that once required an entire sales team can now run autonomously.”
“While AI is often thought of as a tool, Outcraft AI is building something fundamentally different – systems that autonomously execute revenue workflows end-to-end. We actively look for teams this early, and as a founding investor, we back exceptional founders globally when we see this level of clarity on a large, real problem. Outcraft AI is reshaping how revenue is created, captured, and scaled,” said Marius Burgaila, co-founder and CEO of Lost Astronaut.
