Latvia’s leading jewellery retailer, AS Grenardi Group, continues its expansion beyond the Baltic region. With an investment of nearly 3.5 million euros, the company is entering the Czech market by opening two jewellery salons on Prague’s main shopping street. On 14 November, the salon designed in a shop-in-shop format opens its doors. It combines a salon of the internationally renowned Italian jewellery brand Damiani with GRENARDI, already well known to Baltic clients for its extensive multi-brand jewellery selection. At the end of the year, another salon will open right next door — an exclusive and rapidly growing Italian luxury brand Pasquale Bruni mono brand salon, which is the first project of this concept in the Grenardi Group portfolio.
Both Grenardi Group salons are located in a strategically important area — on Prague’s main shopping street, right in the epicentre of luxury brands, alongside such world-renowned names as Dior, Hermès, Chanel, Rolex, and others. Its premises are housed within a historic building, a state-recognised architectural monument, which now hosts the newly opened five-star Fairmont Golden Prague — one of the most prestigious and modern hotels in the city.
“Choosing the Czech Republic as Grenardi Group’s next market is a strategic and well-considered step. Firstly, Prague is a major tourist destination — in 2024, the city welcomed over 8 million tourists, with visitor numbers returning to pre-pandemic levels. The proportion of travellers seeking premium experiences — from hotels and restaurants to exclusive brands — is also on the rise. Secondly, the city has a broad base of local customers who value quality and refined design, offering strong potential for expanding our clientele. We have worked diligently on this project for more than two years, and we are proud that a brand from Latvia can today stand alongside the world’s most prestigious names. Our experience and success in the Baltics give us confidence that we can also successfully establish our position in the Czech market,” says Ainārs Spriņģis, Chairman of the Management Board at AS Grenardi Group.
Today, the GRENARDI salon opens its doors, developed in partnership with Damiani and designed in a shop-in-shop format. The area dedicated to the Maison’s creations offers an exclusive representation of its new store concept, featuring soft rounded counters, display stands, and refined furnishings immersed in a warm colour palette dominated by gold with touches of beige and brown. As part of this collaboration, Grenardi Group also becomes the representative of Damiani in the Czech Republic, further strengthening its partnership with one of the world’s most recognisable and prestigious Italian jewellery brands. In addition, the store’s multi-brand section features a carefully curated selection of jewellery from other renowned Italian brands. A significant role in the assortment is also played by GRENARDI’s own private labels, which add distinctive value to the company’s international offering.
The second salon, which will open its doors at the end of this year, is dedicated to Pasquale Bruni — a rapidly growing jewellery brand. Success in the Latvian market already demonstrates the Grenardi Group’s strong cooperation with Pasquale Bruni, a world-renowned brand beloved by famous personalities. This step is the next stage in the development of cooperation and a significant step in the growth of the Grenardi Group on an international scale.
“We have already achieved outstanding results in collaboration with GRENARDI in Latvia. We highly value their professionalism, aesthetic sensibility, thoughtful approach to brand development, and their ability to create an environment that precisely reflects the identity of Pasquale Bruni and highlights the distinctive elegance of our collections,” adds Simone Stefani, Regional Director of Pasquale Bruni.
About AS Grenardi Group
AS Grenardi Group is the parent company of GRENARDI, GIVEN, and GOLDLIGHT in the Baltics. As of October 31, 2025, AS Grenardi Group operates a total of 87 stores — of which 6 GRENARDI chain stores, 71 GIVEN chain stores, and 10 GOLDLIGHT chain stores. Additionally, the Group has seven online stores: www.given.lv, www.given.ee, www.given.lt, www.grenardi.lv, www.grenardi.ee, www.grenardi.cz, and www.goldlight.lv.
GRENARDI has been the leading luxury jewellery retail chain in Latvia and Estonia for more than 25 years, offering an extensive selection of world-renowned luxury jewellery brands alongside sophisticated collections designed by GRENARDI.
GIVEN is a jewellery brand that stands for joy, beauty, love, creativity, and sustainability by expressing this in its jewellery — through design, unique collections of brands, and carefully considered details, making the valuable accessible.
GOLDLIGHT is a well-known jewellery retailer in Riga, Latvia, offering its customers a wide assortment of gold, silver, and diamond jewellery, as well as brands such as Nomination, Ti Sento, Mirco Visconti, and others.
