London / Vilnius – 28th May – Kopa.ai, an agentic AI platform that lets e-commerce teams delegate real work to intelligent AI agents that think and act like seasoned operators, has raised €2 million in seed funding. The round was co-led by XTX Ventures and Practica Capital, with participation from Inovia Capital and angel investor Etan Ilfeld.

Kopa.ai is built around a simple but ambitious idea: running a successful e-commerce business requires thousands of expert decisions every week – and teams should be able to delegate and execute that decision-making to AI as naturally as they would to their best internal operator.

Rather than focusing on automation or optimisation as an end in itself, Kopa.ai’s goal is to feel almost magical to use. From just a few high-level instructions, its AI agents are designed to grasp what a business is trying to achieve, understand the nuances of how it operates, and get to work – delivering results that exceed expectations.

Behind the product is a team with more than a decade of hands-on experience building and operating e-commerce businesses. Over the past ten years, Kopa.ai’s founding team has launched more than 100 direct-to-consumer brands and worked with companies that have collectively reached $300–$400 million in annual revenue. This experience underpins Kopa.ai’s focus on judgement, context and real-world execution – not generic automation.

Kopa.ai’s public version only became available in December 2025, and the company has reached €1 million in ARR in May 2026 – roughly six months after going live. The early response suggests genuine appetite among merchants for handing operational work to agents they can trust.

The AI operating system for e-commerce:

Kopa.ai is designed as an operating system purpose-built for e-commerce, created using deep industry domain knowledge so AI agents can make expert-level decisions across the full business – and act on them with confidence and control.

The new funding will be used over the next 12–18 months to deepen the core technology that makes Kopa.ai’s agents intelligent, reliable and context-aware, while validating repeatable customer demand through a focused go-to-market motion. At its core, Kopa.ai is being developed to function as an operating system for e-commerce teams.

The platform is designed to continuously analyse a merchant’s business, determine which actions will most improve performance, and execute those actions directly – all while learning from every outcome. Raw business data is transformed into usable Kopa intelligence, which powers specialised AI agents intended to operate safely in real-world environments.

Delegating growth and operations, as if to your best operator:

E-commerce teams spend a disproportionate amount of time on operational and analytical work – reviewing performance, iterating on creatives, adjusting campaigns, updating sites – even as the complexity of running an online business continues to increase.

Kopa.ai is designed to remove this burden by acting like a top-tier expert embedded inside the company. The platform connects directly to a merchant’s store and tools, builds a deep understanding of how the business works, and deploys AI agents that interpret intent, not prompts. Teams don’t need to configure dashboards or micromanage workflows; they simply express what they want to achieve, and Kopa.ai works out how to make it happen.

The experience is designed to feel less like using software, and more like delegating work to an exceptional operator who already understands the business.

“Most e-commerce businesses could grow five to ten times faster if operational complexity wasn’t holding them back,” said Donatas Benaitis, founder of Kopa.ai. “We’re building Kopa.ai to feel like handing work to your best expert – someone who understands what you’re trying to do from just a few words, makes smart decisions on your behalf, and delivers results that are often even better than you imagined.”

From understanding to action – without losing control:

In day-to-day use, Kopa.ai observes what’s happening across products, campaigns, customers, inventory and site performance. Instead of producing dashboards or generic recommendations, the system is designed to deliver clear, opinionated conclusions – identifying what matters most and what should change next.

Based on this understanding, Kopa.ai’s agents take action: generating new creatives, launching or adjusting campaigns, reallocating budgets, or publishing updates through connected tools. These actions can run with approval or fully autonomously, depending on the team’s preferences.

Every outcome is designed to feed back into the system, creating a closed loop of understanding, decision, execution and learning. Over time, this compounds into better judgement, faster execution, and less guesswork – all while maintaining clarity and control.

A 360-degree, agentic approach to e-commerce:

Unlike point solutions focused on ads, analytics or inventory in isolation, Kopa.ai takes a holistic view of the entire e-commerce operation. Its agents are designed to understand how different parts of the business interact and to make decisions accordingly.

Under the hood, Kopa.ai is developing proprietary systems for structuring business knowledge, managing context, and orchestrating specialised agents safely at scale. This approach is intended to allow its AI to remain coherent as businesses grow more complex, rather than breaking down under real-world pressure.

The result is a 360-degree solution designed to replace fragmented tools and manual agency workflows with consistent, expert-level execution.

Early traction in a massive market:

Kopa.ai already works with direct-to-consumer brands ranging from small teams to larger, performance-driven e-commerce businesses operating across multiple channels. The company serves 2000+ customers, has established several larger partnerships, and has also reached commercial stage with over $2 million in ARR, including revenue from sister business Profit Koala.

“E-commerce is one of the largest and most operationally complex markets in the world,” said XX, Partner at XTX Ventures. “Kopa.ai’s operating-system approach, combined with agent-based execution, gives it the potential to unlock meaningful value for merchants at scale.”

“E-commerce teams are drowning in tools that don’t understand the business as a whole,” added XX, Partner at Practica Capital. “Kopa.ai is building foundational AI infrastructure that can understand, decide and act across functions – not in silos.”

Building the future of e-commerce AI:

Looking ahead, Kopa.ai will continue strengthening its AI infrastructure, expanding its engineering team, and enabling its agents to handle increasingly complex decision-making across the full e-commerce lifecycle.

In the long term, the company believes AI agents will make it possible for individual founders and very small teams to run eight- and nine-figure e-commerce businesses by removing operational bottlenecks entirely.

“Our goal isn’t to add another tool to the stack,” said Benaitis. “It’s to build a product that gives teams the feeling that a world-class expert team is running alongside them – quietly taking work off their plate, making the right calls, and helping the business grow.”