Jana Guzanova, winner of the first season of “MasterChef Estonia,” has launched a public initiative aimed at drawing politicians’ attention to the absurd rise in food prices — a trend set to accelerate further with the July increase in value-added tax, the Oma Maitse magazine writes.
Starting from July 1, Estonia’s general VAT rate, which currently also applies to food, is 24 percent.
Guzanova told the magazine that in a situation where a kilogram of chanterelles costs €30 and a kilo of potatoes €7, meaning that it costs €40 to feed a family of four a simple dish of potatoes and chanterelle sauce, one has to ask what will become of Estonian culture and identity.
“It’s no longer simply high cost of living — prices in grocery stores have become absurd,” she said.
“I don’t even want to think about the situation of families making minimum wage or living off pension, who can barely make ends meet. People who can never afford high-quality ingredients or culinary sensations that broaden the mind and bring joy,” the cooking show winner said.
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