Apple is rolling out vehicles and backpack-wearing teams across Estonia this summer to improve accuracy and capture street-level imagery for its Maps service.
Apple said its crews will capture road details, traffic signs and landmarks nationwide, including areas inaccessible to vehicles. All data collection teams and vehicles will be clearly designated, the company said, promising to adhere to privacy protections.
Street-level imagery will be used for its Look Around feature.
Commenting on the announcement, Regio product manager Merle Annov said Apple’s work in Estonia is not for a new product launch, but part of refining existing map data and adding street-level coverage.
Annov said the move shows smaller markets are still seen as worth investing in, but noted that street imagery alone does not improve all map layers, which depend on multiple data sources.
Read more: ERR.EE
